- Graphic Design
- Creative Direction
- Corporate Merchandising
DescriptionVconnect is a trusted local business directory & search engine in Nigeria that is transforming how businesses access their markets and how customers find and engage with local businesses. Needing to refresh their culture as a company, to redefine the business as having a fun, forward thinking and hardworking personality and to change internal and external perceptions about their company, they wanted a logo that is simple, recognizable and extremely adaptable across a range of mediums.
In comparison with similar businesses in its global industry, the existing logo looked quite busy, wasn’t easily adaptable, and with sharply contrasting colours and elements in disharmony, it wasn’t positioned to be competitive.
The new logo stands out even as it follows the minimalist trend of top brands, and it exudes an identity that says warm creativity and flexible enterprise.
Font: Primary – VAGRounded BT; Secondary – Levenim MT.
Brand Colour Palette: Warm Orange and White.