- Graphic Design
- Creative Direction
- Corporate Merchandising
DescriptionCeleb Pooches is an emerging brand that is tailored to boost the culture of having pets and the bond between pets and owners in Nigeria globally.
Since Celeb Pooches is about celebrating the benefits of having pets, each pet image was strategically chosen to connect personally with the pet owner – current or potential – and engender feelings of importance and nostalgia, i.e. your pet is a star; so you’re an even bigger star.
On the posters, banners, etc., we played around a lot with dog puns that would generate eye rolls and chuckles – tools to stimulate memory, attention and the ultimate, brand patronage.
Font: Main – Rockwell; Sub – Montserrat.
Brand Colour Palette: Brown, Yellow, Monochrome.
Brand Idea Representation: A softly curved rectangle with an extending claw tip silhouette.