Celeb Pooches

Branding
Clients
Celeb Pooches
Services
  • Branding
  • Graphic Design
  • Creative Direction
  • Corporate Merchandising

Description

Celeb Pooches is an emerging brand that is tailored to boost the culture of having pets and the bond between pets and owners in Nigeria globally.

 

CONCEPT

Since Celeb Pooches is about celebrating the benefits of having pets, each pet image was strategically chosen to connect personally with the pet owner – current or potential – and engender feelings of importance and nostalgia, i.e. your pet is a star; so you’re an even bigger star.

COMMUNICATION MATERIALS

On the posters, banners, etc., we played around a lot with dog puns that would generate eye rolls and chuckles – tools to stimulate memory, attention and the ultimate, brand patronage.

 

BRAND ASSETS

Font: Main – Rockwell; Sub – Montserrat.
Brand Colour Palette: Brown, Yellow, Monochrome.
Brand Idea Representation: A softly curved rectangle with an extending claw tip silhouette.

 
Founder
Samuel Imolorhe
Creative Director
Samuel Jackson
QA Officer
Jonathan Douglas

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