- Graphic Design
- Creative Direction
DescriptionCallaghan Consulting is an emerging civil engineering brand keen on providing innovative construction solutions globally. Their brand values – free flowing, contemporary and futuristic – stand out among the regular values in the construction industry. Thus, they needed an identity that would show these values clearly and inspire them in others.
Most brands in the construction industry are usually associated with solid structure due to the nature of their business.
However, times are changing and more clients demand solutions that are out – of – the box.
We studied various designs, both natural and man – made, that were in line with Callaghan Consulting’s brand values. The final product was therefore designed, not only to be free flowing, contemporary and futuristic, but also to stand out among all others in their industry.
Font: AvantGarde Bk BT.
Brand Colour Palette: Dark Green, Light Green and two shades of Grey.